FEATURE: BeUtify Launches First Collection by Lyka Chiang — blog

FEATURE: BeUtify Launches First Collection

BeUtify PH

Tags beauty, blog, clarifying liquid, cosmetics, creme, lotion, moisturizer, soap

FEATURE: BeUtify Launches First Collection
The first thing I noticed about BeUtify is the misspelled word "beauty." I must admit it's intriguing, and after a bit of digging, I have come to discover that its purpose is to portray what the brand is all about—to be you (be u).

Basically, the brand is promoting self love. It encourages its users to be themselves while still having the chance to achieve "a better you" by using their products. If you think about it, it actually makes sense. Skincare is part of self love, and who doesn't want to achieve a better skin? Definitely not me. Another thing about this brand is they claim to "lighten" instead of "whiten," meaning you'll achieve a radiant glow rather than a fairer complexion, and we'll see just about that as this post goes on.